Marketing Trends Q2 2024
Services
Influencers, Branding, Brand Awareness, Intentionality, Experience
Year
2024
Influencers will become more than just supplementary elements in campaigns; they will become essential to brand strategies. The real influence will stem from real people sharing real stories. As a result, we’ll see more B2C brands leveraging their employees’ influence, gaining consumer trust through their employees’ unique, insightful perspectives and genuine support for the brand and business. – David Ford, Ogilvy
Successful marketers will shift focus back to branding and brand awareness. While data-driven marketing, AI and other martech tools will continue to provide value, consumers still respond to good brand strategies. Getting your brand in front of your target audience has never been more critical. Find a healthy balance and don’t be so distracted by emerging tech that you abandon proven methods. – Clay Tuten, KeyMark Inc.
Marketers need “intentionality.” This isn’t a tactic or buzzword but a philosophy that emphasizes a values-aligned, audience-first approach. Businesses are facing financial headwinds and a competitive landscape. More than ever, marketing needs to be strategic and efficient. Intentionality means every action has a purpose, aligns with audience needs and can be connected to impact. – Alyssa Kopelman, Healthline Media
A significant trend will be the move away from digital fatigue and toward fostering more human and tangible experiences. Brands will increasingly invest in creating offline touchpoints that resonate with customers on a personal level. Branded merchandise and events will play a pivotal role in this strategy, helping to establish deeper connections and memorable moments. – Cord Himelstein, HALO
In 2024, marketers must pay attention to surging consumer marketing fatigue. They’re just tired. As a result, brands who bombard their customers with irrelevant messages risk alienating and losing them for life. The antidote? Personalization and relevancy must shape every marketer’s strategy throughout the year, and marketing AI can help achieve that level of customer-centricity. – Pini Yakuel, Optimove